America’s manufacturing is under pressure beyond jobs lost.


  • Think outside the box

Competition require a new approach

  • “A MARKET CENTERED approach”

So what does the future hold?

Look no further.


  • An integrated market approach is self sustainable

The following attached PDF was downloaded from Harvard Business School publications.

At the website:-

The short version exstract

 “Hindustan Unilever’s

Project Shakti (“empowerment”) in India provides a good example. Instead of using its

customary wholesaler-to-retailer distribution model to reach remote villages, the company

recruits village women, provides them with access to microfinance loans, and trains them in

selling soaps, detergents, and other products door-to-door. More than 65,000 women

entrepreneurs now participate, nearly doubling their household incomes, on average, while

increasing rural access to hygiene products and thus contributing to public health. These

social gains have been met by business gains for the company: As of 2012 Project Shakti had

achieved more than $100 million in sales. Its success has led Unilever to roll out similar

programs in other parts of the world.”

This example illustrates in many ways what the future will be required with regards to opening and unlocking markets.

The example covers a magnitude of aspects that should be part of a company’s export thinking.

The firefly innovations Supercharged Export series provides a special discussion to our members utilizing this example.

The power of this should not be underestimated. 42% future trade will take place with emerging markets. All that offer major benefits which will be extremely difficult to duplicate in existing developed markets.

Benefits that includes market access, simplification of export for exporting companies, capital leverage, cost reductions and quality brand building.

All of these benefits have been built into A Second Chance.